Car buying website for independent dealers

Stop bidding.Start buying.

Sellers value their car on your website and book a time to bring it in. You get the appointment, not another form to chase.

Independent dealers use Buying Desk to buy stock direct from the public, and keep the auction fee and transport.

The usual dealer form: Fill it in and wait for a call.

With Buying Desk: A real price now. A time to bring it in.

  1. 1 · Seller enters their reg
    AB19 CDE
    2019 Ford Focus ST-Line · 41,200 milesMOT history checked, mileage consistent
  2. 2 · They see a real offer, instantly
    £9,450Held for 7 days
    Book a time to bring it in
    Thu 10:30Thu 14:00Fri 09:30
  3. 3 · Text to your phonenow
    New booking · Thursday 10:302019 Ford Focus ST-Line, 41k miles. Offered £9,450. Photos uploaded.

Same car.Less money,bought direct.

Buy the car from the person who owns it and you skip the buyer's fee, the transport and the bidding war. The car's the same. The money isn't.

What auction adds on top:

  • Buyer's fee and charges on every lot
  • Transport from the hall to your forecourt
  • Bidding against every dealer, often for a car you haven't seen
One car, two waysIllustrative
At auction
Hammer price£8,000
Buyer's fee£806
Transport£250
Landed£9,056
With Buying Desk
Your offer£8,000
They drive it in£0
No buyer's fee£0
Landed£8,000
You keep£1,056on this car

Four cars a month like this: £50,688 a year.

Illustrative example. Standard published buyer's fee at a major UK auction for an £8,000 car (March 2026), ex VAT, plus typical transport. Same price paid for the car, before your Buying Desk plan.

From their driveto your forecourt.

  1. We build it for you

    We set up your buying site in your name. Once it's live, you control your prices and get every lead and booking as it happens.

  2. We help you get found

    It works with the visitors you already have. On higher plans, we help bring more sellers to it and get your name known locally.

  3. They book in, you buy

    Sellers get a real price, pick a time that suits you, and you get a text. No chasing, just inspect and buy.

Stock bought direct · SeptemberExample
£3,357saved on 3 cars
  • 52valuations
  • 7booked in
  • 3bought
VehiclePaidAt auction
2019 Ford Focus ST-Line£9,450£10,551
2018 VW Golf SE£7,850£8,888
2020 Kia Sportage 2£13,100£14,318

See what you savedevery single month.

Your dashboard shows every valuation, booking and purchase, and what each car saved you against auction.

  • Every lead and booking, the moment it happens
  • Your prices, set and changed whenever you like
  • Cost per car against auction, every month
  • Unlimited users and leads on every plan
Get your buying site

Your area.Nobody else's.

Take exclusivity and no other dealer in your postcode districts can run Buying Desk. You're not competing with the lot down the road for the same sellers.

See our website terms

Included on Premium. An add-on on Standard.

Every plan buys cars.Higher plans find more sellers.

Every plan gives sellers an instant price and online booking, and shows you what each car saved against auction.

Starter

Start buying direct

  • 25 valuations a month, included
  • Your buying site on our address
  • Instant valuations and online booking
  • Lead and booking alerts by email
  • Monthly savings against auction
  • 1 location
Get your price

Standard

Recommended

Bring more sellers to you

Everything in Starter, plus:

  • 100 valuations a month, included
  • On your own website address
  • A text the moment someone books
  • Follow-ups to sellers who didn't book
  • Local pages to help you get found on Google
  • 2 locations
  • Area exclusivity available as an add-on
Get your price

Premium

Own your area

Everything in Standard, plus:

  • 200 valuations a month, included
  • Your area locked, included
  • Local pages written for each location
  • Hands-on help bringing more sellers to you
  • Emails sent from your own domain
  • Unlimited locations
  • Priority support
Get your price

Not sure which fits? Get your buying site and we'll tell you honestly.

Guides for dealers

All guides

Questionsdealers ask us

Straight answers. Anything else, ask us directly.

How it works

How does a seller book in?

Sellers get a real price, pick a time that suits you, and you get a text. No chasing, just inspect and buy.

Do I have to change my website?

No. One DNS record can point a subdomain here, or we host the page if we already host your site. Nobody moves your nameservers, and your email is left alone.

How accurate is the offer?

The offer uses the MOT history, the mileage record, the photos and the condition answers. We will not publish an accuracy percentage we cannot evidence.

Won't people take the price to a national buyer?

The figure appears only after they've confirmed the car and given an email address.

Getting sellers

I don't get enough website traffic for this

It works with the visitors you already have. On higher plans, we help bring more sellers to it and get your name known locally.

Do higher plans bring more sellers?

Higher plans do more to bring sellers to you. They still start with the visitors you already have.

Does the dealer down the road get it too?

Not if you take exclusivity. Premium includes it, subject to availability. On Standard it can be added, also subject to availability.

What do I see each month?

Your dashboard shows every valuation, booking and purchase, and what each car saved you against auction.

Cost and commitment

What does each valuation cost me?

They're included in your plan and already paid for. You can buy more if you need them. You're told well before you run out, and it never stops mid-valuation.

How much do I save against auction?

Buying direct keeps around £1,000 on a typical £8,000 car. That's the buyer's fee and transport an auction adds, worked the same way as the example further up this page.

What happens if I stop?

What you've collected is yours. You can export it, and it is not deleted when you cancel.

Who sets the prices?

You do. Once the buying site is live, you control your prices and get every lead and booking as it happens.

Charlie Wood

Founder, Buying Desk

We build websites for independent dealers, and we kept seeing the cars they wanted go through auction instead of to them. Buying Desk is the buying site we built so those sellers come straight to you. Ask us anything. You'll get a straight answer.

Get your buying site

Ready to buy cheaper stock?

Tell us about your dealership. We'll check your area, walk you through it and set up your buying site with you.

Car buying website for independent dealers | Buying Desk